Sarah Wetenhall is the Owner and CEO of The Hedges in East Hampton, as well as The Colony Hotel in Palm Beach—two iconic, design-driven properties she owns with her husband, Andrew Wetenhall, a New York–based investment banker. Together, the Wetenhalls have reimagined these historic hotels with a shared commitment to storytelling, hospitality, and a reverence for the towns they are in.
A former fashion executive with brand experience at Calvin Klein, Dolce & Gabbana, and Hugo Boss, Sarah brings a sharp eye for luxury, detail, and brand identity to every project she touches. Since acquiring The Colony in 2016, she has led its transformation earning top honors from Travel + Leisure, Condé Nast Traveler, and HOTELS Magazine. In 2024 The Colony was named the #1 hotel in Florida by Condé Nast and the #2 hotel by Travel + Leisure readers, earning spots on both publications’ prestigious Gold and 500 lists.
With the debut of The Hedges, Sarah brings her guest-first philosophy and signature aesthetic to the Hamptons. modern luxury with a deep reverence for the region’s history. As with The Colony, her vision for The Hedges is rooted in authenticity, collaborations with local businesses, and a focus on making the hotel a destination for guests and locals alike.
A graduate of Vanderbilt University, Sarah Wetenhall serves on numerous cultural and civic boards including the East Hampton Historical Society, the Ladies Village Improvement Society (LVIS), the Central Park Conservancy Women’s Committee, and the Palm Beach Chamber of Commerce, which honored her with its 2025 Women in Leadership Award. She was also named one of the 25 Most Inspirational Women Leaders of 2025 by Berns Communications Group and Dealmakers